AI and Customer Experience
AI and Customer Experience AI for CX will be used to allow tailored interaction with the individual which would allow communication at all hours of the day and allow call centres to focus on difficult issues, vulnerable people and edge cases. Customers are constantly seeking smoother and more rewarding experiences when it comes to customer service. Alongside quality and value, it's a key differentiator when we decide who we want to do business with. In fact, research suggests that it’s increasingly becoming the most important factor, as far as many of us are concerned. The term customer experience (CX) covers many areas of our interactions with businesses. How easy is it to access the products and services we want? How friendly and knowledgeable is the staff and are they able to answer any questions we have? Does the technology stack – payment processing services, for example, get in the way and cause difficulties? And if anything goes wrong, how quickly and efficiently is the busi...