Better customer services
Key areas of improvement are: Self-service: 81% of customers want better self-service, yet companies believe that number is only 60% Brand loyalty: 57% of consumers will abandon a brand after one to two negative CX interactions but only 34% of businesses believe that’s true Smart offerings: 36% of consumers want more intelligent self-service but only 11% of businesses are prioritizing it Options: 81% of consumers expect more self-service options however 40% of businesses think they have enough